The story
The hardest client
Designing for yourself is supposed to be the fun, easy one. It never is: no brief to react to, no constraints to push against, just a blank page and an unreasonable number of opinions.
What comes out of it
This is where new type pairings, colour ideas and motion techniques get tested before they’re trusted on client work, a low-stakes place to find out if an idea actually holds up outside your head.
Ongoing
New pieces get added whenever an idea refuses to leave me alone.